The brand is an absolute powerhouse that I have admired for years. I’d seen a shift in how they were positioning their marketing, so when asked to create concepts for a shoot, I put forward that we celebrate youth, strength and vitality; a generation that aren’t afraid to dream big. But with a focus on femininity and the powerhouse female, using the art of ballet.
We collaborated with Jaeger Clothing and Abraham Moon, and I pulled clothes that matched the sophistication of the Rolls-Royce brand. But also looked for soft fabrics that could stand out against the brick and stonework of the York streets.
The creative team included the brilliant York photographer Olivia Brabbs and hair and makeup by Sonia Schofield. And our stunning locations included key York destinations such as York Minster and York Art Gallery.
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Freelance Brand Consultant working in hospitality and retail. Available to enhance your business with strategic planning and unique creative ideas.
Nicky Hayer is a trading name of NIMA Sales & Marketing Ltd. Registered Office: 3 & 4 Park Court, Riccall Road, York, Y019 6ED. We are registered in England and Wales: 09721503. VAT Number: GB 315196215.